How To Setup A Video Ads Campaign In Google Ads

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One of the successful approach to reach a large audience, raise brand awareness, and increase conversions and engagement is through video advertising on Google Ads.

Google video ads Campaign Overview

Google ads video campaign is a type of online marketing that enables marketers to promote their video content on google ads for your website and platforms owned by Google, like YouTube, as well as on other websites and apps that work with Google to deliver video ads. An effective strategy to reach a large audience, raise brand awareness, and increase engagement and conversions is through video advertising on Google Ads. However, producing successful video advertising involves meticulous preparation, deliberate targeting, and close attention to both technical and artistic details.

Available Video Ads Aspect Ratio In Google Ads

The platform on which the ad will be presented as well as the ad structure will determine the ideal aspect ratio for video advertising in Google advertising. The suggested aspect ratios for each type of video ad are as follows:

In-Stream adverts:

Google suggests a 16:9 (landscape) or a 4:3 (square) aspect ratio for skippable in-stream adverts. The suggested aspect ratio for non-skippable in-stream advertisements is 4:3

For video discovery advertising:

Google suggests using an aspect ratio of 16:9 (landscape) or 1:1 (square).Google suggests using an aspect ratio of 16:9 (landscape) or 1:1 (square).

Youtube bumper ads:

Google suggests that bumper advertising have an aspect ratio of 9:16 (vertical) or 16:9 (landscape).

Outstream Ads:

Google suggests a landscape aspect ratio of 16:9 or a vertical aspect ratio of 2:3.

Masthead Ads:

A video must have a minimum resolution of 640×360 and a 16:9 (landscape) aspect ratio in order to function as a masthead ads.

It’s important to remember that while Google suggests using specific aspect ratios, advertisers are also free to utilize alternative ratios. However, adhering to the suggested aspect ratios can assist enhance the effectiveness of your video ad and help ensure that it looks excellent on all platforms and devices.

In order to make the video visually beautiful and effectively convey the intended message to the target audience, it is also crucial to keep in mind that the material should be suited for the chosen aspect ratio.

How Much Do youtube advertising cost?

The cost of youtube advertising campaign can vary widely depending on several factors, including the ad format, targeting options, bidding strategy, and the competition for ad placements. Here are some of the key factors that can impact the cost of youtube advertising campaign:

Ad Format:

Depending on the ad format, such as in-stream commercials, video discovery ads, or bumper ads, the price ofyoutube ad campaign can change. Since they can be skipped and offer longer viewing times, in-stream advertisements are often more expensive than other formats.

Targeting Options:

Your ad costs may increase the more effective your targeting options are. This is so that the most appropriate audience will see your adverts, thanks to targeting options.

Bidding Strategy

The price of your adverts may vary depending on your bidding strategy. Your advertisement may be seen more frequently but will cost more per view if you decide to bid for views. Your ad may be shown less frequently but will cost less per impression if you decide to bid on impressions.


The competition for ad spots may have an impact on the price of YouTube advertisements. The price of advertisements may rise if numerous advertisers compete for the same audience.

There is no predetermined fee for YouTube advertisements. Google Ads, on the other hand, operates on an auction-based system where marketers bid on ad spots, with the highest bidder deciding the price of each ad. The real cost of the ad will depend on the competition for ad placements and the targeting options, and advertisers can establish a daily budget and a maximum bid for their advertising. A few cents to several dollars per view or impression are typical YouTube ad costs.

Types of youtube advertising Campaign In Google Ads

Google Ads offers several video ad formats that advertisers can use to reach their target audience on YouTube and other Google video partner sites. Here are the most common video ad formats in Google Ads:

In-Stream advertising:

On google ads youtube campaign and other Google video partner websites, in-stream advertising are skippable or non-skippable video advertisements that play before to, during, or following other videos. While non-skippable in-stream advertising must be watched in full before the viewer may continue watching their intended content, skippable in-stream ads allow viewers to skip the ad after the first five seconds.

Video Discovery advertising:

Related videos and YouTube search results are presented next to video discovery advertising. They have a title and a thumbnail image, and when clicked, they take users to the advertiser’s YouTube video.

Bumper Ads:

On YouTube and other Google video partner sites, bumper ads are brief, non-skippable video advertisements that play before to, during, or following other videos. They have a 6-second time limit and are made to attract viewers’ attention rapidly while boosting brand exposure.

Outstream Ads:

Outstream Ads are video advertisements that are shown on websites and apps for mobile devices in addition to YouTube. They begin playing automatically and without sound when at least 50% of the advertisement is visible on the screen.

Masthead adverts:

At the top of the YouTube home page, there are big, immersive video adverts called masthead ads. They can be pricey and are only accessible to a small number of marketers, but they provide enormous reach and excellent visibility.


Advertising youtube videos can be chosen based on their marketing objectives, target market, and financial constraints. Advertisers may successfully promote their brands and reach their target audience on YouTube and other Google video partner sites by choosing the best video ad format and optimizing their campaigns. If you want to learn more about google ads visit OMiT Mysore page.

Blog by: Sushanth Acharya

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